My name is Parisa, a personal stylist based in London, working with clients worldwide through virtual styling services.

 

I believe style isn’t about trends, rules, or having a “perfect” body, it’s about confidence, clarity, and feeling like yourself in what you wear. Most people don’t struggle because they lack style. They struggle because their wardrobe no longer reflects who they are today.

 

Life changes, bodies change, careers change, priorities shift. And when your clothes don’t evolve with you, getting dressed starts to feel overwhelming, frustrating, or uninspiring. My role as a stylist is to help you reconnect with your wardrobe and build a style that supports your life now not the version of you from years ago.

 

My approach is personal, thoughtful, and practical. I don’t believe in one-size-fits-all styling or copying the same looks on everyone. Instead, I focus on understanding your body shape, colouring, lifestyle, and personality, so every recommendation feels intentional and authentic to you.

 

Whether it’s through a style consultation, wardrobe edit, capsule wardrobe, or personal shopping experience, my goal is always the same:

to make getting dressed feel easier, more confident, and more enjoyable, every single day.

 

I work with both men and women, offering in-person services in London and surrounding areas, as well as virtual styling worldwide. Wherever you are, my aim is to give you clarity, confidence, and a wardrobe that truly works for you.

 

Because when you feel confident in what you wear, it shows in how you move, how you speak, and how you show up in the world.

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Alongside personal styling, I also offer editorial and occasion styling for moments that matter.

This includes weddings, engagements, special events, photoshoots, and couples styling.

 

Whether it’s a bridal look, a groom’s styling, or coordinating outfits for couples, my focus is always the same:

to create looks that feel elevated, intentional, and true to the people wearing them.

 

I work closely with clients to understand the mood, setting, and purpose of the occasion ensuring every detail, from silhouette to colour palette, feels cohesive and confident. The result is styling that photographs beautifully, feels effortless to wear, and reflects your personal story rather than following trends.

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My Journey & Experience

 

My relationship with fashion started long before it became a career. I’ve always been drawn to style, watching how people dress, how celebrities express themselves, and how clothing can completely change the way someone feels.

 

I initially studied Fashion Design, but very quickly realised that what truly excited me wasn’t designing collections, it was styling people. Understanding bodies, personalities, lifestyles, and translating all of that into clothing felt far more meaningful to me. Styling, for me, has always been about people first.

 

From there, I continued to educate myself through multiple pathways. I trained in personal styling, styling history, editorial styling, and fashion illustration, including courses at Vogue College of Fashion (London) and UAL. Alongside my fashion education, I also studied Business Management, which allows me to approach styling both creatively and professionally.

 

Before becoming a freelance stylist, I worked as a personal styling intern, gaining hands-on experience with real clients and real wardrobes. I’ve since styled a wide range of people from everyday men and women to editorial projects, weddings, and seasonal styling events.

 

My background also includes extensive experience in premium and luxury retail, including Harrods, where I worked in managerial roles, and Harvey Nichols, which I participated in in-house styling studios and client events. These experiences taught me how luxury truly works, not just aesthetically, but emotionally and practically.

 

Along the way, I also discovered how powerful makeup can be in bringing a look together. I’ve worked with luxury beauty brands and trained with Hector Espinal, Rihanna’s makeup artist, which allows me to support my clients holistically, considering style, beauty, and presence as one complete picture.

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Who I Work With:

 

I work with both men and women, across all ages, body types, skin tones, and lifestyles.

 

My clients include:

 • Professionals working from home, in offices, or constantly travelling

 • Mothers who want to reconnect with themselves through style

 • People entering new chapters of life and needing their confidence back

 • Clients who simply want clarity, ease, and intention in how they dress

 

What matters most to me is not trends, it’s how you feel in your body and your clothes.

 

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What Matters Most to Me:

 

Honesty is at the heart of my work. I don’t believe in styling that feels forced, intimidating, or disconnected from real life. My greatest reward is seeing my clients smile, feel confident again, and reconnect with themselves.

 

One of my proudest experiences was styling a client with visual impairment. Every part of the process was adapted to her needs, from detailed audio descriptions to carefully explained choices, so she could truly imagine, feel, and connect with each piece. Moments like this remind me why I do what I do.

 

Style should be inclusive, empowering, and personal, always!

 

A final note:

 

Paris Sa Mode isn’t about changing who you are.

It’s about helping you see yourself clearly, and dress in a way that finally feels right.

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